AUCKLAND, Today: Four Pillars has again partnered with brand and design specialists Weave to unveil the latest Distiller Series release, Wild Isle Gin, crafted in collaboration with Great Barrier Island’s boutique distillery, Island Gin.
Weave handled the label design and art direction for the launch imagery. The goal: capture a spirit of exploration while reflecting the island roots of Wild Isle’s hero botanicals.
“The Four Pillars Distiller Series has always been about collaboration and creativity, not just in the gin, but in the way it’s brought to life through design. We wanted the label to capture a sense of discovery to reflect NZ’s Great Barrier Island where the gin’s key botanicals originated from.”
“Weave has built on the premium, collectible legacy of the Distiller Series to create a label that felt true to Island Gin’s community values and sense of place, while remaining unmistakenly Four Pillars,” Darren Song explained.
“Weave has built on the premium, collectible legacy of the Distiller Series to create a label that felt true to Island Gin’s community values and sense of place, while remaining unmistakenly Four Pillars.” – Darren Song
The finished design celebrates Great Barrier’s dual personality: lush rainforest by day and a world of discovery by night. A custom illustration, paired with glow-in-the-dark elements, brings both its landscapes and botanicals to life.
As the sixth Distiller Series release, Wild Isle follows creations like Spice Trade Gin and Changing Seasons Gin. Distilled with seaweed, saltwater, and Manuka honey, it’s a nod to the island’s rugged beauty and unique resources.
“Our Distiller Series is one of our longest-running series and Weave has been our creative partner across all six gins now. Each gin is unique to the distilling partner and their home, botanicals and techniques, and Weave take all of that information and inspiration and translate it into truly distinctive labels.”
“The art direction extends the story beyond the label, allowing us to communicate it through the beautiful photography that is a key part of the Four Pillars brand,” Friend concluded.
Wild Isle Gin will be available from September 18 through the Four Pillars website and distillery.
AGENCY CREDITS
Creative Director: Darren Song
Illustrator: Erica Lee
Production Director: Matt Bowman
Account Director: Ashley Ng
Photographer: Tomas Friml
Stylist: Marsha Golemac
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