AUCKLAND, Today: A new face has joined The Warehouse family, and it’s got fur, fangs, and a knack for sniffing out bargains. Meet Wolfie, the cheeky star of Warehouse Mobile’s playful new rebrand by TBWA\New Zealand.
Bringing fresh energy and humour, Wolfie is on the hunt for fang-tastic mobile deals. Designed to be fun and family-friendly, the ware-wolf mascot adds personality to one of New Zealand’s best-value telco brands.
“The Warehouse is where New Zealanders hunt for bargains,” said Sachin Khubchandani, pack leader for Warehouse Mobile. “Wolfie embodies that same spirit of playful pursuit – he’s curious, loyal, and loves a good deal as much as our customers do.
“We wanted a brand that feels approachable, fun and distinctly ours – and Wolfie Mobile does exactly that.”
“We wanted a brand that feels approachable, fun and distinctly ours – and Wolfie Mobile does exactly that.” – Sachin Khubchandani, pack leader for Warehouse Mobile
The rebrand rolls out with a lively tone of voice and visuals full of bite, from “Howl you gonna say no to this?” to “Fang-tastic deals.” The campaign stretches across retail, digital, and social, introducing Kiwis to The Warehouse’s newest pack member.
“Wolfie is about taking an otherwise functional product offering and giving it real bite,” said Shane Bradnick, Chief Creative Officer at TBWA\New Zealand. “Warehouse Mobile has always been about great value, but now it’s got a personality to match.
“It’s fun, memorable and stands out in a category that can often take itself too seriously. Wolfie isn’t just a mascot; he’s the ultimate bargain hunter, the cheeky spirit of The Warehouse brought to life. AWOOOOOO!”
The refresh was created alongside 2degrees, which continues to power Warehouse Mobile with the same reliable network and coverage Kiwis know and love, now with a lot more bite.
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