WELLINGTON, Today: Willis St-based creative indie EightyOne has engineered a One More Night summer appeal campaign for New Zealand Women’s Refuge.
PR is out of writer/director Irene Chapple’s Run Lola Productions.
It is based on the Safe Nights campaign which won the Supreme Award at the Marketing Awards.
The campaign is running in Stuff, Metservice.com, TVNZ OnDemand, Facebook, Instagram and Google Display.
“Now,” says Chapple, “we are asking Kiwis to think about one more night as they head off on holiday. The twist is, it’s a night for someone else, who needs it to be safe.”
CREDITS
Agency: EightyOne
Managing Director: Matt West
Executive Creative Director: Chris Bleackley
Art Director: James Henderson & Chris Appelros
Account Direction: Penelope Hobbs
Design: Julius Fernie
Production: Alex Le
Media: EightyOne Media (Grant Maxwell)
PR: Run Lola Productions
