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This image caught our eye in our daily troll of offshore sites. It’s out of Sweden – and was named Runner-Up on Aussie site Bestads (scroll down for the links).

Guest judge was Susan Credle, global chief creative officer at FCB New York. Unsurprisingly, it’s titled The World’s Most Boring Billboard.

The agency was Stendahls Gothenburg.The client was Sioo:x Wood Protection, which “gives outdoor wood surfaces a beautiful, environmentally friendly, natural silver-grey hue and keeps them protected for 12 years”.

Site booked for 12 years!
The agency said: “But twelve years’ worth of protection is almost too good to be true. Our mission was to prove it is for real. So we created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for 12 years in Malmö, Sweden.”


Advertising Agency: Stendahls, Sweden
Chief Creative Officer: Martin Cedergren
Copywriter: Mikael Andersson
Art Director: Josefin Thor
Account Director: Jens Flensburg
Production Manager: Anna Lotto
Film photogragher: Jens Dohnberg
Graphic designer: Samuel Forsström
3D Artist / Motion: Carl Björndal

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