AUCKLAND, Today: NZME is teaming up with the legendary World of WearableArt (WOW), becoming an official media partner for the globally celebrated design spectacle held every year in Wellington.
Vanya Pyne, NZME Wellington’s GM, says the partnership is a proud moment for the company, helping spotlight a major cultural event that brings thousands to the capital each year.
“NZME is proud to partner with WOW – an internationally acclaimed event that is enjoyed by tens of thousands of people in the capital city every year.
“The partnership demonstrates NZME’s growing influence in Wellington’s cultural landscape and we are committed to continuing to invest in the local community and events that showcase the region’s creativity attracting visitors from around the globe.
“Supporting iconic Wellington institutions like WOW aligns with NZME’s vision to strengthen our presence in the capital while helping to promote the exceptional experiences that make our region so vibrant and unique.”
As part of the deal, NZME will power up WOW with a cross-platform campaign through brands like ZM, VIVA and The New Zealand Herald — reaching Kiwis across audio, print and digital.
“NZME is thrilled to work alongside WOW in the coming years, supporting one of New Zealand’s very best world-class events.” – Emily Travers
WOW CEO Meg Williams says the support will help them keep growing and evolving the show for new and returning audiences alike.
“We’re delighted to have NZME’s multi-channel support to help us share WOW with Aotearoa New Zealand. As well as loyal fans, WOW is experiencing exceptional growth in new audience, which this partnership will help us continue to drive forward.
“The 2025 WOW Show: RISE promises to be an uplifting, unmissable spectacle.”
Emily Travers, NZME’s Head of Partnerships and Events, says it’s an honour to support such a globally admired New Zealand event.
“NZME is thrilled to work alongside WOW in the coming years, supporting one of New Zealand’s very best world-class events.
“We are committed to supporting the events industry across the country, evidenced by NZME’s impressive portfolio of arts and entertainment events including Visa Wellington on a Plate, Beervana, CubaDupa, The New Zealand Fringe Festival, Synthony Festival, NZSO, iD Dunedin Fashion Week, and Art Deco Festival,” Emily adds.
RISE runs from 18 September to 5 October at TSB Arena. Tickets and details are at worldofwearableart.com
Share this Post
