AUCKLAND, Today: WPP has launched WPP Production, uniting Hogarth with production teams across the network to create a single global platform focused on scale, craft, innovation and growth in the AI era.
The move brings all creative producers together, combining talent, technology and data to deliver faster, smarter and more consistent world-class production for clients, while reimagining how content is created and delivered across markets.
Richard Glasson, Global CEO of Hogarth and incoming CEO of WPP Production, will oversee WPP Production globally, building on Hogarth’s leadership to drive a more connected, future-ready production offering across WPP’s client roster.
The platform is built around four priorities, unifying global craft expertise, integrating agency producers, unlocking next-generation content through AI and virtual production, and launching a high-velocity studio model that blends production and media.
Glasson said, “This is a transformative moment for us and, more importantly, for our clients. Bringing all of WPP’s craft expertise together in WPP Production reinforces our position at the heart of WPP’s integrated offering.
“It allows us to activate the full collective power of WPP – its talent, creativity, technology and data – to redefine content creation.”
“The launch of WPP Production is a cornerstone of our strategic vision to integrate our services, making it easier for clients to access WPP’s full spectrum of capabilities.” – Cindy Rose, CEO of WPP
Cindy Rose, CEO of WPP said the launch strengthens WPP’s integrated model, making it easier for clients to access its full capabilities as content demands and expectations continue to accelerate globally.
Rose added, “The launch of WPP Production is a cornerstone of our strategic vision to integrate our services, making it easier for clients to access WPP’s full spectrum of capabilities.
“In a rapidly evolving landscape where content is king, WPP Production will be the powerhouse that enables us to be the trusted growth partner for our clients.”
WPP Production consolidates specialist resources onto a single AI-enabled platform, delivering higher-quality content with greater speed, efficiency and consistency, while supporting local relevance across more than 40 cities worldwide.
With close to 10,000 people globally, WPP Production becomes the world’s largest creative production capability, offering clients faster turnaround, improved cost efficiency and access to innovative production solutions at scale.
The transition to WPP Production takes effect from 23 February 2026, ensuring seamless continuity for clients and partners as the new global platform comes online.
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