Wrestler taps Ash Prier for CD role

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WELLINGTON, Today: Values-led Te Aro-based creative agency Wrestler has appointed Ash Prier as its new creative director.

Prier will lead creative direction across Wrestler’s range of global and local clients and projects, including Allbirds, Niantic, Education NZ, and New Zealand Police. 

Wrestler ceo Ben Forman said: “We are really excited to welcome Ash to the Wrestler whānau. 

“As an agency built for today’s world, we tell stories with positive cultural impact through creative and technical innovation.

“Ash’s expertise and creative calibre will further develop this direction for Wrestler and continue to uphold our reputation as an ethical creative partner.”

Prier was previously the art director of Les Mills International, leading the design team over global offices and directing international shoots.

“She was previously global art director at Les Mills International.”

A multidisciplinary practitioner with a career of more than a decade, Prier has worked with brands including Nike, Les Mills, Reebok, Max and Barkers, across the USA, United Kingdom and New Zealand.

Forman: “Leveraging her art direction background with a strong strategic mind, Ash creates narratives and meaningful experiences that connect humans with brands and help to challenge perspectives, empower audiences and create fans.

“She was a natural fit for Wrestler.

“With Ash’s desire to incorporate social and environmental responsibility into her work and lead the way in this in the industry, she aligned well with Wrestler’s approach.

Prier says she’s thrilled to join Wrestler.

“Wrestler is an agency made up of people who are harnessing the power of creativity for good. I look forward to being a part of the impact our clients make in partnership with Wrestler and to contributing to the community in Pōneke and beyond,” she said.

About Wrestler
Wrestler is a full-service creative agency which specialises in bringing purpose-driven creativity to life through human-centred storytelling and technical innovation. Our team and studio is designed to deliver world-class storytelling from concept to completion. Wrestler makes everything from one-off videos to full brand platforms and campaigns. We work (and play!) in film, TV, digital and social media content, and mixed reality.

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