Arrivals & Departures: Yellow signs Marcus Wild

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Citing a rapid expansion of its online business, digital & directory services company Yellow has appointed Marcus Wild to the “key senior role” of marketing manager – content & creative, with responsibility for building the company’s marketing and content platform for SMEs and consumers.

Wild joins the company from leading cloud video production platform 90 Seconds, where he served as NZ general manager. Previously he was global video channel manager at Xero and head of video at Fairfax Digital.

The content scene
“This is an incredible opportunity to work with a historic brand as it evolves to a new kind of business,” he said.

“It’s essentially a big corporate that is entering the content scene and engaging with its customers and New Zealand consumers at a higher level than ever before, and I’m ambitious about where we’re taking Yellow.”

Yellow chief marketing officer Darren Linton said: “It’s a privilege to have someone of Marcus’s calibre join the Yellow team. He has helped lead iconic digital companies which have reinvented industries, and his expertise and deep knowledge of digital storytelling and audience connection will be critical to achieving the big goals we have for the business.”

About Yellow
The Yellow story began in the 1960s when the first book was launched. While staying loyal to its print heritage, Yellow is now a 400-strong team of digital media and marketing experts. Passionate about supporting small to medium Kiwi businesses, Yellow creates bespoke, cross-network solutions, designed to help businesses connect and grow. From offering free online business profiles, to managing Google Adword campaigns and building websites, Yellow® offers a full spectrum of digital services, including Yellow, White, 018, Wises, Menus, the NZ Tourism Guide and finda, Somebody uses the Yellow network to find someone, somewhere or something, 15 million times every month.

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