AUCKLAND, Friday: Indie agency YoungShand has won a competitive creative & media pitch for the Craigs Investment Partners account. The incumbent, Rainger & Rolfe, did not pitch.
The agency has already begun working with Craigs on the next phase of their brand development. At press time, the identity of the incumbent had not been revealed.
YoungShand GM Emma Dalton said: “Craigs is one of New Zealand’s most trusted investment institutions, so it’s an absolute pleasure to be working with them to evolve their brand.
“The agency team provided a truly integrated solution, led by strong strategy, bold creative and smart media thinking.”
“We look forward to ensuring more New Zealanders can benefit from their expertise in the future”.
Marketing & Comms head Kim Martin led the pitch process from Craigs. “We were looking for an agency team who could support the next phase of our brand and business growth,” she said.
“The YoungShand team provided a truly integrated solution, led by strong strategy, bold creative and smart media thinking.
“This was underpinned by demonstrated successful outcomes for their clients and a clear desire to build a strong, collaborative partnership with our whole team.”
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