AUCKLAND, Today: YS has added Sophie Radford to lead its integrated creative and media offering, following a strong year of growth. Radford joins from Spark Foundry, where she was a client partner across all aspects of agency client management.
“Sophie sits perfectly with our vision of hybrid talents, multi-discipline thinkers, and passionate people,” says YS founder and CEO Duncan Shand. “Her client leadership experience across both media and creative is exactly what we need as we continue to offer and grow our genuinely integrated capabilities. Her arrival makes it a great start to what’s already shaping up as an exciting 2026.”
“Through the process I was really interested to see how YS operates, and it’s refreshing to see a different approach that really delivers for clients. I can’t wait to get into it.” – Sophie Radford
“I’m excited about this new challenge too,” says Radford. “I’ve worked in integrated agencies before and I’m looking forward to getting back to an independent integrated agency.
“Through the process I was really interested to see how YS operates, and it’s refreshing to see a different approach that really delivers for clients. I can’t wait to get into it.
“With Sophie, we’re levelling up,” adds YS CCO Corey Chalmers. “She brings energy, knows what great work is, and will do her damnedest to make it happen. I love her candour, her humour, and her vigour. She also inspires me to write lots of words ending in “our”.
Radford officially starts at YS today, 19 January 2026.
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