Adshel NZ is collaborating with Wellington City Council and the Urban Art Foundation in a Hidden Treasures project that aims to enrich the vibrancy of our capital city.
The group has launched Urban Art Series – a rarely seen collection from the city’s galleries – onto the streets of Wellington. The first piece, Raymond McIntyre’s 1915 Self Portrait, is courtesy of Te Papa.
The art will be showcased across a selection of Adshel NZ’s digital roadside network, including three free-standing digital units located on Wellington’s Lambton Quay.
Adshel NZ general manager Nick Vile, says his team is proud to be able to showcase a curated collection of art to the residents and visitors of Wellington.
“Our digital roadside network is a perfect vehicle for this type of community project, with the screens presenting the artwork in high definition and scheduling flexibility enabling a variety of works to be displayed.”
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