A new Air New Zealand TVC campaign out of Host Sydney has recruited young children to read a Mothers Day poem – featuring “spew bags” “frantic toilet runs, and “wine splashes on crotches”.
But there’s nothing crude about this spot – thanks to the kids’ very high cute factor
The ad aims to show the way “mothers really shine” on flights. The backdrop is filled with animated drawings which illustrate the stories each child talks about.
It closes with an Air New Zealand flight attendant joining the children to wish all mothers “a Happy Mothers Day this weekend”.
CREDITS
Client: Air New Zealand
Creative: Host Sydney
Chief Creative Officer: Darren Spiller
Creative Director: Jon Austin
Creative Director: Kirsty Gavin
Copywriter: Josie Burns
Art director: Matt Ennis
Head of Broadcast: Kaija Wall
Senior Producer: Eleanor Rout
Managing Director: Laura Aldington
Account Director: Jo Thomasson
Account Manager: Andrew Dengate
Production Company: Sixty40
Executive Creative Director: Simon Robson
Director: Boca Ceravolo
Design: Fred Venet
DOP: Simon Higgins
Animation Director: Fred Venet
Animators: Luke Carvell, Dom Aldis
Editor: Greg Constantaras
Executive Producers: Bonnie Law & Will Alexander
Senior Producer: Charu Menon
Sound mix: Song Zu
Share this Post
