Brother Design wins global Gold for Pams M+AD!

Auckland design agency Brother has helped Foodstuffs’ Pams brand win Gold, Silver and Bronze at the fourth annual Vertex International Design Awards in Chicago.

Pams was awarded Gold for a Christmas range, two Silvers for ice-cream and cheesecakes, and a Bronze for frozen chips.

The winning work was created by three different senior designers at Brother Design. “That’s significant,” says Brother creative director Paula Bunny. “It shows strength in depth and a seamless team approach to incoming design briefs.”

No 4
Brother Design has been working with the Foodstuffs Own Brands team for 10 years – and this is the fourth time the pair have won at Vertex since 2013.

“We’ve invested a great deal in the revamp of the Pams brand in recent years and we’re seeing that pay off instore,” says Foodstuffs product development manager Jocelyn McCallum.

“Our customers love the new packaging and are proud to stock their pantries and refrigerators with Pams products.

“Brother Design is a key partner in helping us refresh the brand and we’re stoked that their work has been recognised.”

Brother design director Paula Bunny said: “Vertex acknowledges the work that private label brands put into developing a great conversation with consumers.

Balance sheet
“Design is critical to a product’s performance on the balance sheet, but that results from appealing strongly to a shopper’s aesthetic as well as communicating a clear story about a product’s role in everyday life.

“We love working with the Foodies team and look forward to developing more award-winning work in the months ahead.”

Brother business development director Jenny McMillan said: “Brother’s designs for Foodstuffs were competing against entries from 55 retailers in 21 countries. The results are especially impressive when you consider that they position our work on a par with, or even superior to, designs created for international retail giants like Tesco, Waitrose and Safeway.”