The Comms Council has released video of several of NZ’s 2017 Gold Effie winners getting the lowdown from international judge Chris Baker, Chris Baker (founder of UK brand shop Consult Bacon). The interviewer is TVNZ’s Jack Tame.
In the vids, Baker discusses the attributes that delivered Gold.
At the top of the page, that’s FCB’s Go Balls Out above (for Cancer NZ in the Not-for-Profit category).
See the others here:
- Most Effective Social Campaign: http://bit.ly/2m2tCkr
- Mars/Colenso Child Replacement Programme (Most Effective Integrated Campaign): http://bit.ly/2zE3RgF
- Fire & Emergency NZ/FCB Escape my House (Most Progressive Campaign): http://bit.ly/2ArCR0Y
- Maritime NZ & FCB – Nudging Towards a New Normal (Sustained Success) http://bit.ly/2zqRdyD
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