Energy Online launched its winter campaign over the weekend with two new tvcs introducing a new character for the energy brand – Steve (a close friend of Dave he of the amazing back tattoo).
Steve’s got an anywhere, anytime attitude toward energy use at his place this winter and it’s fair to say, the neighbours are unimpressed – granny even gives Steve the bird.
The campaign, created by indie agency Contagion, runs for six weeks across TV, digital and social and is giving all customers the chance to win three months’ worth of winter energy (electricity, gas and LPG).
“Steve and his impressive dance moves captures the spirit of Energy Online perfectly.”
Michael Wood, Energy Online’s marketing manager, says the new campaign is a timely next step for the brand following the recent return of the No Regerts spot.
“As a brand we’re committed to having some fun within the energy category and providing Kiwis with a brilliantly simple alternative to the large, traditionally conservative energy providers,” he said.
“Steve and his impressive dance moves captures the spirit of Energy Online perfectly.”
- That’s Screw You, above. See Granny below
CREDITS
Client: Energy Online
Brand and Marketing Manager : Justine Fairlie
Marketing Manager: Michael Wood
Brand Manager: Stephanie Fahey
Agency: Contagion
Executive Creative Director: Bridget Taylor and Todd McCracken
Art Director: Nael Shureih
Designer: Tama Lagaluga
Agency Producer: James Cameron
Account Director: James Cameron
Strategy: Dean Taylor and Laura Davies
Production Company: Fish and Clips
Director: Greg Page
Producer: Saffron Jackson
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