Online editorial story FML, designed by Auckland digital agency Gladeye for New York-based HuffPost Highline, has won the 2018 Webby Award for Best Individual Editorial Experience.
Colenso BBDO also scored a win in Best Cause Related Campaign, and Assembly in Best Use of Animation – but the Webbys organisation has yet to identify the clients in these two.
The Webby Awards, often referred to as online Oscars, are an annual celebration of digital creativity. 22nd Webby Award winners include Netflix, Lady Gaga, RuPaul and Spotify.
Gladeye ceo Tarver Graham said: “We love working with Highline because the stories entertain and inspire millions of readers. It’s work that tests our skills and puts tangible value into the world. What more can you ask for?
“The Webbys are the high-water mark in our industry and we’re incredibly proud to have produced a win.”
“And with Colenso and Assembly, we’re certainly in great company.
FML aka Poor Millennials was written by Seattle-based journalist Michael Hobbes.
Illustrated and animated in an interactive 8-bit style by Gladeye, it argues that millennials are facing the scariest financial future of any generation since the Great Depression. The story was one of HuffPost’s most read of 2017.
“The Webbys are the high-water mark of creative recognition in our industry and we’re incredibly proud to have produced a win,” Graham said.
- Read FML here
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