True Auckland has just completed work on a follow-up to Air New Zealand’s A Better Way to Fly starring “Dave the Goose”. This new spot stars stars “Pete the Kiwi”.
“We needed to show North America that the best way to fly to New Zealand is with New Zealand’s national carrier,” said True’s Conan Gorbey. “So we decided to do it in the most Kiwi way possible. By enlisting a real Kiwi bird called Pete to tell the good people of the USA exactly why Air New Zealand is a better way to fly.
“Voiced by Sam Neill (heavyweight acting legend and dinosaur tamer) Pete can’t wait to share the wonders of his home country and his favourite airline with the world.”
CREDITS
Air New Zealand
Jodi Williams – GM Global Brand & Content Marketing
Andrea Scotland – Senior Manager – Marketing & Brand
James Rigby – Brand Marketing Manager
True
Craig Pethybridge – Executive Creative Director
Dom Antelme – Creative Director
Ian Sweeney – Creative Director
Helen Prangley – Group Account Director
Liz Rosby – Agency Producer
Nigel Sutton – Head of Content
Plaza Films
Paul Middleditch – Director
Peter Masterton – Executive Producer
DOP – Daniel Ardilley
Editor – Peter Barton, The Editors
Blockhead – Online/animation
Voice over artist/On-camera actor – Sam Neill
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