Ad-sector specialists Mango, Shine and Spark PR & Activate are among the finalists in the 43rd PR Awards just announced by PRINZ. This year, a record number of 29 finalists are through from a record number of 98 entries.
The winners, highly commendeds, and the Supreme Award recipient will be announced at the awards gala dinner in Christchurch on Thursday 25 May.
New categories
The awards are designed to recognise excellence across a number of categories including internal communications, government and quasi government, marketing communications, and not-for-profit – among others. New categories introduced this year include Communicating in Diversity and PR Consultancy of the Year.
Chief judge Lisa Finucane said it’s important the awards reflect what is happening in the PR profession and across the wider community.
“The art and science of public relations is used to help organisations, companies and individuals communicate with the people and groups that matter to them and that they matter to. This can include employees, local, national and international communities, shareholders, decision makers and regulators, customers, and the public.
“It’s important that our practices and our awards reflect this variety. That’s why the new communicating in diversity award is well overdue,” she says.
Immigrants & iwi
“Communicating with or from iwi, recognising that immigrant communities might need to be engaged with in a different way, and helping provide a voice for parts of our society that might not always have had one, are increasingly important to PR practitioners on behalf of the organisations we work for.”
The finalists …
- Auckland Council Menacing Dogs Amnesty – Sharon Buckland, PR Locum Ltd; Samuel Baxter and Katherine Forbes, Auckland Council
- Auckland has a plan for all of us – adopting the Auckland Unitary Plan – Wayne Godfrey, Auckland Council
- Behind the Helmet – Crankworx Rotorua – Jacky James, Jenha Phillips, and Rebecca Roling, Shine PR
- Bringing Your Modem Out of the Closet – Orcon Designer Series – Claudia Macdonald, Sean Brown, and Zoe Pert, Mango; Sophia Berry-Smith, Vocus Group New Zealand
- Check for me before you turn the key (The Safekids Aotearoa driveway safety campaign) – Anthony Rola, Safekids New Zealand
- Ethique – making beauty eco-friendly – Leigh Harris and Rhianna Bull, Convergence
- Future Proofing Kidney Kids – Morgan MacFadyen, Emma Hilton, and Abby Berry, AUT University
- Igniting the Runway – Tiki Āhua – Jacky James, Jenha Phillips, Rebecca Roling, Matt Hunt, and Julienne Fiddes, Shine PR
- Let’s talk rubbish – community conversations and a record response for Hamilton City Council – Nigel Ward and Samantha Whittle, Hamilton City Council
- Launching BNZ Android Pay by paying it forward – Strahan Wallis, Louisa Jones, Courtney Stayte, and Amy Hacon, Porter Novelli NZ; Katherine Cornish and Mark Watts, BNZ
- Macular Degeneration Awareness Week campaign 2016 – Anna Radford and Suzanne McNamara, Cadence Communications
- Massey’s Olympic Gold – Jenna Ward, Sidah Russell, Louise Vallant, Ryan Willoughby, Jennifer Little, and Paul Mulrooney, Massey University
- #MISSINGTYPE – more than just a hashtag – Sandy Trigg, Grace Vujnovich, and Simone van Asbeck, Network Communication; Asuka Burge, Annabel Coxon, and Nephi Arthur, New Zealand Blood Service
- Moving hearts and minds – relocating staff and patients from iconic 1950s The Princess Margaret Hospital to state of the art new hospital facilities 20km away at Burwood Hospital – Karalyn van Deursen, Canterbury District Health Board
- Multiple nudges result in new Lifejacket norm – Pania Shingleton, Vince Cholewa, Sandra Ford, and Mark Dittmer, Maritime New Zealand
- Nothing but the facts – how Redcliffs won its school back – Chelsea Halliwell, Resolve Communications
- Now is our time! Building a better future for our whanau – Angela Campbell, Scott Campbell, and Rebecca Savory, Campbell Squared Communications
- Promoting the 2016 Canterbury DHB Staff Wellbeing Survey – Donovan Ryan, Great Scott! Communications
- #Roboqueue campaign owns iPhone 7 launch – Rewa Willis and Trish Sherson, Sherson Willis
- Saving Sir Ed’s Antarctic legacy – Jo Scott, Great Scott! Communications; Yvonne Densem, Christchurch International Airport
- SkyCity Auckland: Shifting Brand Perceptions – Colin Espiner, Kelly Armitage, Justene Taua, and Rebecca Foote, SkyCity Entertainment Group
- Share the Struggle – a community approach to domestic violence – Georgia Ward, Simon Cooper, Jodealyn Cadacio, and Boyan Buha, AUT University
- The 2017 Colgate Games: New Zealand’s Junior Olympics – Raphael Hilbron, Sarah Austen-Smith, and Tessa Donovan, SenateSHJ
- The search for the lost Lindauers: Reaching the regions for Auckland Art Gallery Toi o Tāmaki – Olivia Boswell, Auckland Art Gallery Toi o Tāmaki
- Tiger Streets of Singapore – Dallas Gurney, Cassidy Meredith, Kristy Von Minden, Lucy Harris, and Madeleine Wong, Spark PR & Activate
- We’re better, connected; ‘Workplace by Facebook’ – Daniel Chasemore, James Walker, and Sarah Tora, Countdown
- Sally Logan-Milne Young Practitioner of the Year Award finalists: Alex Harman (One Plus One), Emma Schuler (Comvita), Lizi Guest (Blacksheepdesign).
Winners of all categories except Consultancy of the Year are considered for the Supreme Award and all winners are eligible to enter the global COMM PRIX Awards organised by the Global Alliance for Public Relations and Communication Management.
Share this Post
