Global cruise line Royal Caribbean International has launched its first major multimedia advertising campaign in the New Zealand market with a 30 and 15 second primetime TVC on TV1 and TV2, created (according to a report from Campaign Brief Australia) by Sydney agency Hulsbosch.
The campaign will continue to run on TVNZ until February 17, and is accompanied by a three month print campaign in the Herald on Sunday travel insert, which was launched with a full page advertisement on January 7.
Come Seek was inspired by Royal Caribbean’s US positioning, and the Australasian campaign was created by the cruise line’s long-standing Sydney based brand and creative agency partner, Hulsbosch. The brand has no agency partners in NZ.
Kathryn Valk, director of sales and marketing, Royal Caribbean, said they have plans to bring newer and larger ships to Australian and New Zealand waters – all part of “the incredible growth in cruise nationally”.
This summer cruise season, Royal Caribbean will operate four megaliners Downunder, including the newest, largest and most technologically advanced ship ever to sail here, the US$1 billion Ovation of the Seas.
CREDITS
Agency: Hulsbosch Sydney
ECD: Hans Hulsbosch
Copywriter: Chris Round
Art Director: Bettina Clark
Senior Account Director: Sharif Monem
Senior Account Manager: Hannah Sharp
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