Techweek focus on Programmatic & KPEX

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Programmatic agency Acquire Online has confirmed media industry experts Adrian Pickstock (IAB ceo), KPEX ceo Richard Thompson, and Acquire Online programmatic director Zane Furtado will be the keynote speakers at their Techweek NZ events next month.

The Flying High with Programmatic Roadshow is being promoted as a highlight of Techweek, held in Christchurch, Wellington and Auckland from Monday 8 May till Wednesday 10 May.

The event aims to attract an audience of marketers, media buyers, and business owners who wish to advance their online advertising to with programmatic.

The event is designed to educate and inspire businesses on the exciting opportunities programmatic offers to drive greater cost efficiencies and increase advertising ROI.

“Our exceptional line-up of speakers will share a wealth of knowledge on the current trends and the future of programmatic, as well an overview of KPEX and the opportunities to buy premium inventory at scale,” said Acquire Online director Chris Schultz.

[KPEX is a New Zealand advertising exchange established last year in joint partnership by Fairfax Media, MediaWorks, NZME and TVNZ.]

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