With help from Y&R New Zealand, Kraft Heinz Australia have launched a major campaign for their new infant food pouches that feature a transparent window.
The campaign launched across the ditch Sunday night on free-to-air channels, and will roll out across a range of media including out-of-home, digital, and shopper media.
Y&R NZ MD Jono Key said: “New mums, especially first-time mums, are always looking to interrogate the list of ingredients on products before buying.
“A pushy border security guard proved the perfect vehicle to validate the Heinz real food credentials. This is our first piece of work for Kraft Heinz Australia and we’re looking forward to launching more throughout the year.”
Y&R CCO Josh Moore said: “After 14 years on-air, Border Security remains one of Australian TV’s highest rating shows – this made it the perfect cultural currency to have fun with.
“Special thanks to Flying Fish and the Heinz team for making this campaign a pleasure to produce.”
CREDITS
Client: Kraft Heinz Australia
Agency: Y&R NZ
CEO/CCO: Josh Moore
Managing Director / Head of planning: Jono Key
ECD: Tom Paine
Creative: Josh Moore
Copywriter: Ellen Fromm
Head Producer: Sacha Moore
Senior Producer: Fiona Chantaloup
Senior Account Director: Katie Loverich
Senior Account Manager: Heike Middleton
Designer: Caroline Wilkie
Media: Mediavest Melbourne
Group Account Director: Kate Provan
Account Manager: Emma Schmidt
Investor: Keily Brown
Digital Director: Taylor Svarc
Production Company: Flying Fish
Director: Gregor Nicholas
Producer: Penelope Sinclair
DOP: Marty Williams
Editor: Alex O’Shaunessy
Post Production: Puck Murphy, Anita Ward, Mandy VFX
Grade: Pete Ritchie
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