1400 votes ‘huge win’ for kids with cancer

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APN Outdoor has released the voting numbers for the charities competing in its 2016 creative competition, Pixel361° – won in impressive style by Rainger & Rolfe client the Child Cancer Foundation.

The CCF scored 41% of the “toughly fought” vote to decide the beneficiary charity. APN Outdoor had turned to the industry to nominate charities that could provide creative inspiration, and be worthy benefactors of $100,000 worth of APN Outdoor digital media.

From here, they entrusted the public to make a call with a Facebook poll that went live on 20 June and closed 30 June.

Child Cancer Foundation was the most popular at the close of voting, accumulating over 1400 votes overall.

The top five charities that were in the running were Auckland City Mission, Attitude Trust, Child Cancer Foundation, Gastro-Intestinal Cancer Institute, and NZ Aids Foundation.

“Each week more than three children in New Zealand are diagnosed with cancer and at any given time our team is assisting more than 500 families nationwide – offering support in hospital, at home and in the community,” said CCF national commercial manager Jo Clark.

“This prize will make a huge difference to our fundraising efforts and the support we can provide to those families. Thank you to everyone who voted for Child Cancer Foundation in the poll.”

The top five charities were nominated by the advertising and media industry, with the best submissions answering ‘Why would a digital campaign work for this charity?’ The submissions all used varying points for the proposed question, including combating charity limitations, time targeting and reactivity that digital outdoor provides.

APN Outdoor general manager Janine Wood said:“It’s great to see the industry really getting behind this idea and putting forward the case for the charities they think are not only worthy but could be really positively impacted through the power of digital outdoor.

“The Child Cancer Foundation is a worthy recipient and we look forward to seeing the great creativity produced by Pixel361°.”

DDB’s Liz Richards & Nick Dellabarca press on
Last year’s winning charity, Men’s Health Trust, has been working with the 2015 winning team of DDB’s Liz Richards and Nick Dellabarca, who are excited to get their campaign up and running. “It’s an awesome prize for an awesome cause,” Richards said.

“An exciting brief, for a great client, right through to the pressure of having to present to your peers on the night.

“It was especially cool to see a media company like APN Outdoor recognise the value in great ideas and lead the way in encouraging creative thinking.”

Pixel361° highlights APN Outdoor as a pioneer of digital outdoor creativity and innovation. Having executed an aggressive digital expansion, APN Outdoor now boasts a portfolio of 12 screens, with two new sites in Auckland’s Victoria Park going live any day now.

The next phase in the competition will be team registrations in early August with the release of the judging panel, competition prize, and information for 2017.

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