Getty tackles NZ gender gap

EditorNews Make a Comment

AUCKLAND, Friday: Getty Images, in partnership with Dove and Girlgaze*, has launched the latest #ShowUs grant. Designed to support emerging talent, the #ShowUs Grant will award two grants of NZ$7,100 to women, female-identifying and non-binary commercial photographers and videographers from around the world who are using their talents to create inclusive visual stories depicting authentic representations of women relationships.

Open for applications from today, the two $7100 grants will be awarded to emerging commercial photographers or videographers who submit against the brief of creating inclusive visual stories on the theme ‘Women Relationships’.

The successful recipients will also be invited to licence their award-winning content through and at a 100% royalty rate for content created within their proposed project. In addition to financial remuneration, recipients will also receive mentoring support and guidance.

Getty Images’ Sydney-based creative research project manager Petra O’Halloran said: “The grant is part of Getty Images’ ongoing commitment to promoting diversity within creative commercial content and elevating the work and the voices of women, female-identifying and non-binary photographers and videographers as championed with Project #ShowUs.

“Created in partnership with Dove and Girlgaze, the Project #ShowUs collection is a global library of images created by women, female-identifying and non-binary individuals devoted to shattering beauty stereotypes around the world.”

Submissions will be judged by a panel, including:

  • Dove global comms director Firdaous El Honsali
  • Photographer Ronan Mckenzie
  • Design director Julie Ruiz (member of the Girlgaze Network creative community.

O’Halloran: “Beyond our mission to discontinue the cycle of visual stereotypes, Project #ShowUs has been about giving women, female-identifying and non-binary individuals an opportunity to self-represent.

“That mission is as urgent as ever, so we are excited to offer a new #ShowUs Grant to support emerging artists in creating inclusive visual stories which drive a more diverse and representative visual landscape.”

“Recipients will be invited to licence their award-winning content through and at a 100% royalty rate.”

Firdaous El Honsali said: “Project #ShowUs has been at the forefront of inclusion, giving space for diverse voices to tell their own stories and show us their own standard of beauty. The grant is an extension of this aim and I am excited to see the stories waiting to be told.”

Ronan Mckenzie said: “The power of your story being told in your voice is monumental. No-one sees the world the way you do, or has the ability to express or translate what it is that you really want to say other than you. You are important, you are valuable, and so as is your story, so take ownership and stand strong in your expression, show us what the phrase ‘Women Relationships’ means to you.”

Julie Ruiz said: “I believe strongly in elevating the vision and voices of the diverse and underrepresented. I look forward to diving into the unheard stories and reflections of life that are genuine, honest and breaking the negative stereotypes of the past. It’s time for us all to see ourselves reflected in the world in an authentic way. Show us your world, we want to see it.”

The winners will be selected based on their ability to execute a compelling commercial visual narrative based on still images or video. The jury will consider the calibre of the portfolio, the project’s merit and the artists’ professional ability. The judges will also be assessing how the submitted projects authentically represent women relationships and how the projects will help to change representation in the media and advertising.

O’Halloran: “Applicants are requested to conduct shoots safely and following local guidelines around social distancing. Judges will give particular consideration to photographers and videographers who are telling local stories of women in their communities.”

The Getty Images #ShowUs Grant is part of Getty Images’ wider grants programme, which since its inception has donated over US$1.7 million to photographers and videographers around the world.

Applications will be accepted until Thursday 14 January.

About Getty Images
Getty Images is one of the most trusted and esteemed sources of visual content in the world, with over 415 million assets including photos, videos, and music, available through its industry-leading sites and The Getty Images website serves creative, business and media customers in nearly every country in the world. Getty Images works with over 340,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 160,000 news, sport and entertainment events each year, impactful creative imagery to communicate any commercial concept and the world’s deepest digital archive of historic photography.

About Dove
Dove started its life in 1957 in the US, with launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturising cream. Dove’s heritage is based on moisturisation. Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove’s mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.

Dove vows to:

  • Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair colour, type and style.
  • Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
  • Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.

*About Girlgaze
Founded in 2016, Girlgaze was built on one mission, to close the gender gap. In order to champion this mission, Girlgaze first built a diverse, curated and global community of the best established and emerging womxn and non-binary creative talent, and set out to create platform that would not only provide visibility for them, but also create access to tangible jobs and opportunities. And as a result, the Girlgaze Network emerged.

Share this Post