LONDON, Saturday: WARC predicts that NZ adspend in 2020 should reach $NZ2.61 billion – a modest rise of NZ$23.4million (scroll down for the PDF, which predicts adspend across individual NZ media).
Global advertising spend is set to rise by 7.1% to US$660bn this year, buoyed by 13.2% growth in internet investment, to a total of US$335.4bn – over half (50.9%) of the global total for the first time.
Advertising revenue for the Alphabet and Facebook ‘duopoly’ is forecast to reach US$231.9bn this year, taking US35 cents in every ad dollar.
“WARC’s figures are net of discounts and production costs, but include agency commission.”
Whilst traditional media, combined, are expected to record growth for the first time since 2011 of 1.5% to US$324.2bn, boosted by a return to growth for TV.
These findings are included in the latest WARC Global Advertising Trends report – The Adspend Outlook.
The WARC figures are drawn direct from media owners, and are net of discounts and production costs, but include agency commission.
- To access the full report, visit www.warc.com/data (you’ll need to subscribe – it’s free).
- NZ Advertising expenditure by medium
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