2017 AME Awards for the world’s best advertising & marketing effectiveness open for entries

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New York. The AME Awards competition is now accepting entries for the 2017 competition. Started in 1994, the AME Awards honours campaigns world-wide that successfully demonstrate ground breaking solutions to challenging marketing problems.

“The 2017 AME Awards continues its 23-year tradition of showcasing brilliant creative delivering measurable results,” said Deb Ryan, newly appointed Executive Director of the AME Awards, “and AME diligently monitors the industry to provide relevant categories that mirror evolving creative industry trends across all platforms.”

For 2017 competition, the AME Awards unveiled a new category to showcase Olympic-themed advertising and marketing created for the 2016 Summer Olympics in Rio. This additional category compliments AME’s robust category roster that included Technology in the Product & Services category group, added last year, to showcase digital advertising and marketing applications utilised within the advertising industry to drive consumer engagement.

“AME’s global Grand Jury is comprised of five regional juries, allowing entries to be judged with cultural relevance within their own region by jurors with the most up to date knowledge of that particular market.,” said Ryan.

The five regions are: North America, Latin America, Europe, Middle East &Africa and Asia-Pacific.

“Entrants can be sure that their creative work is given the utmost attention and that all award-winning work is worthy of being called the World’s Best Advertising & Marketing Effectiveness.”

The 2017 AME Grand Jury of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors will evaluate entries based on four specific criteria, each weighted by importance: Challenge/Strategy/Objectives – 20%; Creativity – 25%; Execution – 25%; and Results/Effectiveness – 30%.

The deadline to enter the 2017 AME Awards is October 31, 2016. Entry details and competition rules and regulations can be found on the AME website, www.ameawards.com.

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