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AUCKLAND, Today: The Comms Council has issued its entry call for the 2020 Beacon Awards. Entries close at 4pm on Tuesday 25 February.

The Beacons recognise the power of innovative and effective media solutions to leverage the creative message and connect with and engage customers to achieve outstanding results for clients. The focus is on strategy and implementation rather than the creative.

The categories …

  • Social Marketing/Public Service
  • Retail/Etail
  • Fast Moving Consumer Goods (FMCG)
  • Consumer Durables
  • Consumer Services
  • Charity
  • Best Small Budget (up to $100k per annum)
  • Best Use of Event/Activation
  • Best Use of Content
  • Best Use of Technology
  • Best use of Mobile
  • Best use of Data
  • Best Use of Search Engine Marketing
  • Best Use of Social
  • Creative Media Idea
  • Best Use of Insight
  • Best Communications Strategy (Note word limit 1,500)
  • Most Effective
  • Best Launch
  • Best Collaboration
  • Sustained Success (Note word limit 1,500)
  • Media Business of the Year
  • Sales Person or Team of the year
  • Rising Star
  • Advertiser of the Year
  • Media Agency of the Year
  • Best in Show

All Gold Beacon Award winners are eligible for the Best in Show. This award is selected by the panel of international judges.

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