Following the success of its first children’s book, Auckland agency Boyd PR has published a second story to help raise funds for the Northland Rescue Helicopter.
Lima Leaps to the Rescue, the follow-up to last year’s popular Juliet to the Rescue, is an adventure tale about two kids who go hunting for treasure in the sand dunes of Ahipara.
Written and illustrated in-house, Lima Leaps to the Rescue features Juliet’s colleague, Lima, as the star and follows brother and sister duo, Ollie & Tiaon a boogie board ride down the dunes that goes wrong.
Boyd PR general manager Scott Kara said the agency has worked with the rescue chopper service for almost 10 years and the second book is part of BPR’s focus on developing unique and fun fundraising opportunities.
“We think Lima will be just as well read by kids and parents as Juliet was, and the setting in the sand dunes of the Far North puts the spotlight on another beautiful part of our region.”
“We always wanted to do a series of books and following the success of Juliet we really had no choice but to bring Lima to life – next year it’s Mike’s turn,” he says of the service’s third chopper.
“This time round we also wanted to incorporate te reo into the story to reflect the influence and importance of the Māori population in Northland,” he says.
“Part of our job is to put a spotlight on the incredible work the Northland Rescue Helicopter does, but a bigger and more important part is coming up with ways to help them raise vital funds they need to keep these choppers in the air.”
Northland Rescue Chopper general manager Vanessa Furze said the kids love the real-life helicopters and the book gives the choppers a personality all of their own.
“We think Lima will be just as well read by kids and their parents as Juliet was, and the setting in the sand dunes of the Far North puts the spotlight on another beautiful part of our region.”
The book was officially launched at Saint Francis Xavier School in Whangarei and Okaihau Primary School in the Far North last week.
- The books are available to buy online, as a set or individually here with all proceeds going to Northland Rescue Helicopter.
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