Farrimond’s senior ranks expand; two media specialists appointed, 1 promoted

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AUCKLAND, Tuesday: As its integrated capability grows, Parnell-based agency Farrimond has made two new senior hires within its media department.

Effective immediately, Hugo Winter joins in the newly created role of general manager, media, while Nick Hawkins has been appointed associate business director, media.

They join an established media team that includes managing partner of channel Cushla Baggott, and a stable of communications agencies within the broader Attivo Group.  

Winter brings 13 years’ experience across key categories to the new role, and was most recently group business director at Stanley St.

He has also held senior positions at a range of leading agencies including Dentsu Auckland, plus PHD, WPP and Omnicom in the UK. He has worked within a range of client-side, agency and media businesses in New Zealand and overseas.

Farrimond MD Lou Devine said Winter and Hawkins’ appointments were made following a strong period of demand for the agency’s integrated offering.

“He brings 13 years’ experience across key categories to the new role, and was most recently group business director at Stanley St.”

“Farrimond’s retail and performance clients are demanding connected thinking right across the promotional landscape, and we’re excited by the growth we are seeing through the provision of a truly integrated offering,” she said.

“Having someone with Hugo’s strong and proven pedigree in delivery across all aspects of our discipline will ensure we can continue to connect up all points of the retail experience, while driving impact and results.

“We’re also excited to have Nick join the team given his broad experience and business understanding.”

Winter said: “I am excited to join Farrimond in this new management position and have always been a strong advocate of the integrated full-service agency model.

“In my experience, many preach its benefits, but most struggle to deliver on the promise. Farrimond and the wider Attivo Group have a number of clients who are fine exemplars of integrated success.”

As part of the expansion, the agency has also promoted Hayley Moore to senior account director, with other new hires expected to be announced soon.

About Farrimond
Farrimond is part of Attivo, a marketing services group with agencies in Australia and New Zealand including Harvey Cameron, Gorilla, 303 MullenLowe and Mediahub.

Farrimond – Insight. Ideas. Activated. for more information.

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