BUSAN, Today: NZ scored 49 finalists at Korea’s Ad Stars Awards overnight. Colenso BBDO collected 19 finals spots, followed by Clemenger BBDO Wellington (16), DDB (10), Special Group (three) and indie agency Run (one).
From a total of 20,028 entries from 60 countries, there was just 1651 finalists.
All shortlisted entries are now in the running to win two Grand Prix trophies and a cheque for US$10,000. Winners will be announced online on Monday 7 September.
The global tally was …
- Australia – 203 finalists
- Korea – 201
- Japan – 169
- United Arab Emirates – 153
- Thailand – 104
- Philippines – 85
- Singapore – 71
- New Zealand – 68
- Malaysia – 64
- China – 56
- United States – 55
- India – 55
- Brazil – 51
The top agency networks were BBDO Worldwide (155 finalists); Ogilvy (127); Dentsu (113); McCann Worldgroup (60) and Grey Group (55).
“I saw work that truly elevates the human spirit.”
3 Kiwis on jury
Three senior Kiwi creatives were among the international jury panel – Big CD Joe Holden, Stanley St CD Kim Ellison, and FCB ECD Peter Vegas.
Kim Ellison said: “It was impressive to see the high standard of production in many of the film entries that have been produced remotely this year due to Covid-19.
“It just goes to show that a pandemic doesn’t get in the way of creativity.”
Interweave London ECD Frederico Roberto said: “Whether the projects were more or less commercial, more or less with a social cause at heart, the common thread is the burning desire to make an impact.
“And this is something that is not bound to just one country’s work or even a region. I saw work that truly elevates the human spirit through the craft of stories and messages that will surely be part of everyone’s day today.
“Inspirational, to say the least!”
- Full details here: www.adstars.org
- See also accompanying story – Celebrations at RUN
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