AUCKLAND, Today: 99 has created a campaign for the seventh generation of Mazda, which has landed in New Zealand. ECD Mick Stalker said: “It’s Mazda3 but not as you’ve seen it before.”
“This new iteration is like nothing else on the road, with its reduction in lines and the way light plays off its body. There’s no question the new Mazda3 is a real head turner.
“99 were charged with creating a campaign that brought this concept of beauty by subtraction to life.
“To do so, we partnered their in-house motion graphics team with music composer Mahuia Bridgman-Cooper.
“The result was a seamless mix of vision and sound, using 3D rendering to celebrate the elegance of the light-play across the vehicle and an original composition to create a spot that is more music video than a car ad.
“This was a great example of collaboration with both audio and visual working completely hand in hand.”
“This was a great example of collaboration with both audio and visual working completely hand in hand. It really gave our motion graphics team a chance to show what they are capable of.”
The campaign’s initial teaser commercial was followed by a launch spot that focused on more than just the stunning lines of the car and unpacked the other beautiful elements of the vehicle.”
MediaR Spitfire have ensured high visibility for the campaign with creative TV, Digital and OOH placements.
CREDITS
Creative, Motion Graphics: 99
PR: Boyd PR
Music Composer: Mahuia Bridgman-Cooper
Mazda NZ Head of Sales & Marketing: Glenn Harris
Mazda NZ Brand Manager: Terrianne Brown
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