AUCKLAND, Today: BBDO NZ retail shop 99 has hired US creative ace Jon Trick as director of experience design. Trick was previously creative director at Portland-based brand experience agency Ziba, and has two decades of professional experience, working on Adidas, GlaxoSmithKline, Luxottica, Procter & Gamble, Reebok, Target and Umpqua Bank.
MD Troy Fuller said: “In the last year, 99’s experience design function has gone from strength to strength.
“A strong understanding of customer and the retail environment has seen our long standing partnership with Spark develop into exciting and innovative customer experience plays. And Kiwibank have engaged 99 in branch design and a high profile signage project, while Mazda have tapped into their customer’s pain points to improve the whole ownership journey.
“With this new capability growing, Jon will continue to expand our offer. He brings together a background of architecture and retail design coupled with a strong understanding of innovation and digital technology to deliver more memorable brand experiences.
“Jon’s been with us for a few weeks, but we can already see the conversations we’re having with clients broadening beyond communications into places where brands live.”
“But alongside the physical space, Jon’s skills also lie in service design, helping brands to transform their relationship with customers by improving the quality and delivery of every touchpoint, interaction and organizational process at key moments of truth.”
Trick said: “It’s an exciting time to be joining 99. The agency has an ambitious, future-forward vision and I can already see lots of opportunity with existing clients to greatly expand our impact on their organisations.
“99 and I both share the philosophy that a brand should permeate every interaction, and I have seen first-hand the power of both front of house and back of house working in harmony to deliver exponential new value to customers.”
Troy Fuller said: “the agency is thrilled to have someone of Jon’s pedigree within the building. Jon has only been with us for a few weeks, but we can already see the conversations we’re having with clients broadening beyond communications into places where brands live but often don’t get the focus they deserve. It’s an exciting time.”
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