99 wins hefty shopping centre business in tussle with O&M and DDB

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Auckland-based retail agency 99 has won the Kiwi Property account, New Zealand’s largest listed property company. The agency issued a statement announcing the win – but did not mention a pitch or the incumbent. Red rag to a bull, right?

Neither the agency nor publicity-shy Kiwi would answer our awkward follow-up questions, so – after a short, sharp phone & Google search – M+AD can now reveal that 99 won in a pitch against Ogilvy and DDB, and that the incumbent was Sydney agency Inuendo.

Kiwi Property owns and manages many of the country’s big shopping centres – Sylvia Park, Lynn Mall, Westgate Lifestyle, The Base, Centre Place, The Plaza, North City and Northlands.

“As an agency, 99 has aggressively innovated its offer, building core customer experience (CX) capabilities – particularly in data and technology – to help clients to put customers first and manage their journeys to purchase,” says managing director Paul Manning in the release.

“Expanding on the agency’s retail DNA, this synthesis has proven critical to new business success.

“This is great win for us. It’s satisfying to have again demonstrated the strength of our investment in CX capabilities. I’m proud of the team effort that went in to this pitch and we’re thrilled to be working with this category-leading organisation.”

Kiwi Property national marketing manager Karlee Lightbourne said (in the release): “99 demonstrated clear thinking and a clever point of view for bringing our strategy to life. We’re looking forward to our new partnership.”

99’s relationship with Kiwi Property Shopping Centres will begin formally in April 2017.

About Kiwi Property
Kiwi Property (NZX: KPG) is the largest listed property company on the New Zealand Stock Exchange and is a member of the NZX15 Index. It proudly owns and manages a $2.8 billion portfolio of real estate, comprising some of New Zealand’s best shopping centres and prime office buildings. Kiwi Property aspires to connect meaningfully with every shopper in New Zealand. Through its range of shopping centres it provides New Zealanders with exceptional spaces to shop, dine, connect and socialise. www.kp.co.nz

About 99
99 is a customer experience agency with retail at its heart. It’s also one of New Zealand’s largest agencies with over 130 people working across all core disciplines. 99 operates one of the most comprehensive production facilities in the country with advanced in-house television and content editing, audio, photography, digital and artwork studios. www.99.co.nz

About Clemenger Group
99 is part of Clemenger Group, Australasia’s leading communications holding company. 99 is the second largest Clemenger Group agency in New Zealand, after Colenso BBDO. Clemenger Group operates across the marketing services spectrum with specialist companies offering clients best-of-category expertise in various disciplines. The company’s purpose is to provide the most compelling commercial content, no matter what the distribution channel. www.clemengerbbdo.co.nz

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