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AUCKLAND, Today: 99 and The Workshop have launched Sylvia Park’s new cinema digital film Wear It Your Way to highlight the range of brands and styles housed within the centre.

99 and The Workshop (which describes itself as a “think-and-do tank”) wrote and produced the Kiwi Property film entirely in-house using their own delivery team of DoPs, editors, graders and online operators.

Sylvia Park marketing manager Jo Allen said: “This is a great example of partnership. We went to The Workshop with a clear idea of what we wanted, and with the help of 99 we got back a piece we all really love.”

The Workshop managing partner Angela Bird said: “We make beautiful, impactful and effective work that we are really proud of, all in-house, all with a talented and passionate bunch of people.

“Working with Sylvia Park has allowed us to show off the calibre of The Workshop and work with a really great creative partner.

Bird said: “The Workshop has recently undergone a facelift which has given it not only amazing visual capabilities, but also extended the sound studio, further bolstering an already impressive straight-to-production offering.


Agency: 99
Media: The Family

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