AUCKLAND, Today: Hirepool is celebrating 60 years in business with a new series of droll TV and radio spots. New(ish) indie agency Màgico shot the spots with Film Construction, and they’ll roll out over the next few months.
Hirepool marketing manager Shaun Owen said: “Kiwi tradies know who Hirepool are, and they know what we do. So this campaign simply celebrates the unique, tradie sense of humour we both share.”
“We are incredibly proud of these spots.”
Màgico GM Lina Montero Soto said: “We are incredibly proud of these spots. Two years ago we started an agency that could offer brands something refreshingly unique, nimble and insightful.
“With a handful of amazing foundation clients, Màgico has created some outstanding experiential campaigns and activation solutions.
“Màgico clients like Hirepool are now putting their trust in our abilities to handle their entire brands, and in doing so Màgico has gathered together a group of super-talented creative people to take the business to the next level.”
- See the second ad below
CREDITS
Client: Shaun Owen, Marketing Manager Hirepool
Agency: Magico
GM: Lina Montero Soto
Creative Director: Dunc Blair
Art Director: Rob Chapman
Production Company: Film Construction
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