Facebook has launched FBIQ, a new online resource to help marketers understand people across generations, geographies, devices and time through insights and data analysis.
FBIQ offers:
- People Insights which will provide marketers with a better understanding of aggregate attitudes and behaviours, online and offline
- Holidays & Events which will show how people mark different holidays, seasons, events and milestones on Facebook
- Industry Research will feature advertising effectiveness research and expert-based opinion about best practices across device platforms.
- By the Numbers is where you can get the latest updated Facebook stats on a regular basis.
Read more at http://insights.fb.com
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