Facebook launches cross-device reporting for ads

EditorNews Make a Comment

Facebook has launched FBIQ, a new online resource to help marketers understand people across generations, geographies, devices and time through insights and data analysis. 

FBIQ offers:

  • People Insights which will provide marketers with a better understanding of aggregate attitudes and behaviours, online and offline
  • Holidays & Events which will show how people mark different holidays, seasons, events and milestones on Facebook
  • Industry Research will feature advertising effectiveness research and expert-based opinion about best practices across device platforms.
  • By the Numbers is where you can get the latest updated Facebook stats on a regular basis.

Read more at http://insights.fb.com

Share this Post