BUSAN, SOUTH KOREA, Friday: Guy Trengrove and Kiah Nagasaka from Cheil New Zealand have won the Ad Stars 2021 New Stars competition, with Wave Park Break Take.
The pair win 5 million South Korean Won (NZ$ 6147), plus round-trip tickets to Korea, and Wave Park lifetime passes.
New Stars is a career development programme for junior creative professionals with less than five years’ experience in advertising, marketing and PR.
“The way they visually presented their entry was so simple and easy to understand. The execution stands out by a mile.”
Competitors were invited to submit ideas to promote Wave Park in South Korea – the world’s largest surf park powered by Spanish company Wavegarden.
The Silver was won by a team from Ogily Mexico. Three Bronze went to Berlin, Chile, and the Philippines.
Jury member Nikki Sunga (CD at BBDO Philippines) said: “Cheil NZ’s Break Take was a simple insight attached to a technology execution and that’s what made it really stand out.
“The way they visually presented ‘taking waves’ and ‘recording’ it using the Accelerometer was so simple and easy to understand. When you look at hundreds of entries in one setting, simple ideas and executions stand out by a mile.”
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