MUMBAI, Thursday: Apple has continued its striking Shot on iPhone series with a new campaign highlighting India’s love affair with cricket.
Called Our Game, the spot’s the work of Apple’s incumbent creative agency TBWA\Media Arts Lab.
Set to 10CC’s seminal homage to cricket, Dreadlock Holiday, the ad required four crews travelling to four different parts of India.
Director Gary Lamb said: “Extensive planning and four filming teams were essential to capturing varied expressions and textures of cricket with a range of players, game styles, and locations.
“Practiced in the usage of large-scale camera packages, the teams delighted in the fact that the iPhone proved to be the perfect tool – allowing for a relaxed intimacy with the subjects and a sense of immersiveness in the action.”
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