Amanda Cardinale joins Aamplify

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AUCKLAND, Wednesday: Downtown digital marketing agency Aamplify has announced the appointment of Amanda Cardinale as its new managing director. She succeeds Aamplify’s former managing partner, Samuel Williams, who stepped down from this role earlier this year.

Aamplify’s Jamie Worrall said: “Amanda brings a wealth of international digital and creative experience having worked for organisations across the US, Europe and Australasia.

“She was founder and head of strategy at Workwhile, a virtual design agency based in Amsterdam. Under her leadership, the startup creative business grew into an industry disruptor focused on delivering inspired and meaningful brand experiences to major international clients.

“She headed digital product strategy at Discovery London where she led the team across five international markets.”

“Amanda also headed up digital product strategy at Discovery London where she led the team responsible for launching the business’s first digital streaming service, Dplay, across five international markets.”

Amanda Cardinale said: “I feel incredibly privileged to be part of Aamplify as we continue to shape and craft our competitive place in the market.”

Max Allen, “Amanda has an incredible track record in the digital and creative industries, and an ongoing appetite for taking on brand challenges with disruptive strategies that drive change.

“On behalf of the agency and of our clients, we are thrilled to have Amanda on board as our new leader as we continue to build on our incredible momentum in recent years.”

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