The best place to call home. SBS Bank launches campaign via Abel Aotearoa

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AUCKLAND, Today: Fewer than 12 months after launching its New Zealand division in Dominion Road, Abel has released its second campaign in Aotearoa – this time for Soutland’s SBS Bank.

Created in partnership with TripleDouble & Limehouse, the work acknowledges NZ as “one of the best places in the world to call home, and SBS Bank as the best bank in NZ to own one with”.

Abel co-founder/creative Simon Fowler said: Voted best bank for home loans and best bank for first home buyers by Canstar in 2022, SBS Bank is proud to be recognised for having a conscience and a heart when it comes to helping New Zealanders get into the property market in the current economic climate.

“It’s been an absolute pleasure working with SBS Bank, TripleDouble and Limehouse to bring this work to life.

“Strategically it feels like an important time for SBS Bank to announce this achievement – with diminishing trust in the big four, and rising cost of everything else – a positive perspective, and a little Southland heart could be the very thing which gives FHBs the encouragement and support they need to get it over the line.

“The campaign will run across OOH, TV, social and owned channels till Christmas.”

“A key part of the campaign is the development of a first home combo box which addresses cost-of-living issues for first home buyers by offering a range of competitive inclusions, support, and one of New Zealand’s lowest interest rates.”

SBS marketing manager Mandy Oosterbroek said: “As SBS Bank continues to offer authenticity, transparency and heart into the home loan category, we’re excited to team up with into Abel to share this important message to homebuyers across New Zealand.”

Abel co-founder/creative Nicole Jauncey said: “We are so humbled by all of our AU and NZ partners who have trusted us with some of their most important and challenging briefs to date

“Working with Mandy and the team at SBS Bank is yet another example of that. We feel incredibly fortunate to solidify our trans-Tasman offering with such a talented, passionate group of people.”

The campaign launched spring 2022 and will run across OOH, TVC, social and owned channels till Xmas.


Client: SBS Bank
Marketing Manager: Mandy Oosterbroek
Agency: Abel
Creative/Co-Founder: Simon Fowler
Creative/Co-Founder: Nicole Jauncey
Creative, Co-Founder: Phillip Robbie
Art Director: Nicholas Kelly
Copywriter: Lucy Shanahan
Production partners: TripleDouble + Limehouse
Director. Andy Morton
Producer. Peter Clews
Picture Post Production. Bioscope
Editor/Colourist. Tom van den Brink
Audio Post Production. Rachana Music
Audio Engineer/Sound Mixer. Milon Williams

About Abel
An independent, creative consultancy driven by meaningful work which inspires. A scalable group of experienced creative individuals with a diverse range of skill sets.

Our strong foundations in Australia and New Zealand create a unique partner network to develop work across a range of outputs, from strategic thought pieces, brand positioning and identity, media neutral ideas, social content and enduring creative campaigns.

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