Lotto New Zealand and DDB have crafted a new TVC that aims to inspire Kiwis to imagine Christmas if they won Lotto.
The 45” follows a young girl’s excitement as her family turn one of her drawings into a dream come true.
“Kiwis love imagining what they would do if they won Lotto,” said Lotto NZ head of brand and communications Keri Merrilees. “We wanted to tell the story of how one family would celebrate Christmas by bringing their daughter’s dream to life.”
DDB CCO Damon Stapleton said: “We launched the hero Imagine brand campaign earlier this year and the public loved it. This piece is a continuation of the Imagine idea. It’s meaningful and emotive and we hope Kiwis will resonate well with it.”
CREDITS
Client: Lotto New Zealand
Chief Marketing Officer: Guy Cousins
Head of Brand and Communications: Keri Merrilees
Senior Brand Manager: Genna Duff
Brand and Communications assistant: Jess Wilde
Production company: Robber’s Dog
Director: Adam Stevens
Agency: DDB
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creatives: Tom Cunliffe, Zac Lancaster
Group Business Director: Nikki McKelvie
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