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AUCKLAND, Friday: Headphone technology company Nura – the official supplier of headphones to the All Blacks – has launched a film showcasing its Nuratrue capabilities. 

It features Ardie Savea, Caleb Clarke, Brad Webber, and Ofa Tuungafasi (as well as cameos by several All Blacks back room staff) “losing themselves” in their personalised sound experience. 

“We all know the special place music plays with the All Blacks.”

“Nura technology allows the players to get in the zone like never before. The team at Thick as Thieves did a fantastic job of bringing this idea to life” says EightyOne ECD Chris Bleackley.

Director Megan Compain said: “Partnerships become very special when the product truly lands with athletes, and Nura with their groundbreaking personalised sound technology has done just that. We all know the special place music plays with the All Blacks and Nura delivers!”

The work will be shown across multiple channels in NZ and Australia.


Client: Nura:
CD: Mat Szwajkos
Agency: EightyOne
ECD: Chris Bleackley
Account lead: Megan Compain
Producer: Juliet Dreaver
Sound Design: Paul Stent
Film co: Thick as Thieves
Producer: Nik Beachmam
Director: Alex Sutherland
Music Artist: Christian Löffler

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