Saatchi & Saatchi and Toybox brought All Blacks Sam Cane, Nehe Milner-Skudder, Joe Moody and Julian Savea into the same frame as ASB Classic tennis stars Venus Williams, Caroline Wozniacki and Bethanie Mattek-Sands for an video now running on social media.
On this occasion, the ABs used their ball skills to become tennis ball boys at the ASB Classic for the day.
Cane, Milner-Skudder, Moody and Savea were filmed chasing balls, holding towels and shading the tennis players from the sun during an exhibition match at Auckland’s ASB Arena between Williams, Wozniacki and Mattek-Sands in Auckland last week.
The video was shot as part of ASB’s sponsorship of the ASB Classic, which now includes both the women’s and men’s tournaments, to demonstrate the bank’s increasing commitment to the Auckland-based tournament and its love of tennis.
“We’re really proud to work alongside ASB to deliver another great sponsorship piece, especially with the likes of Venus, Caroline, Bethanie and our very own back-to-back world champs,” said Saatchi creative Charlie Godinet.
ASB Bank’s Head of Community and Sponsorship Mark Graham said the ASB is thrilled with the public’s response to the video.
“We enjoyed bringing our ASB Classic players Venus, Caroline and Bethanie together with the All Blacks. Celebrating ASB’s first year of sponsoring both the men’s and women’s tournaments and of the All Blacks, seeing tennis champions and rugby champions interacting on the same court provided a bit of fun for the public; it was a great way to show ASB’s love for both sports.
“Last year we wowed the world with ‘The Best Ball Boys in the World’ with our dog stars and we weren’t sure it would be possible to find anybody that could do a better job of supporting this year’s ASB Classic players on the court. But if anyone was up to the challenge, we knew it would be our All Blacks.”
CREDITS
Client: ASB
General Manager Marketing: Shane Evans
Brand Manager: Bianca Osborne
Head of Community & Sponsorship: Mark Graham
Sponsorship Manager: Mike Wootton
Agency: Saatchi & Saatchi
Executive Creative Director: Corey Chalmers, Guy Roberts
Creatives: Charlie Godinet, Antony Wilson
Business Director: Teresa Davis
Senior Account Director: Michael Wood
Senior Brand Strategist: Janisa Parag
Account Director: Campbell McLean
Head of Content: Jane Oak
TV Producer: Claire Kelly
Production Company: Toybox
Director: Matt Holmes
Executive Producer: Sam McCauley, Peter Clews
Agency PR: Isobel Kerr Newell
Content Creator and Social Media Manager: Jessica Reihana
Media Strategy and Management: Anthem
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