Drum Solo

EditorNews Make a Comment

AUCKLAND, Tuesday: Grey Lynn-based data-driven marketing agency Acquire did not receive the credit it earned at last week’s APAC Drum Awards for Digital Advertising in Singapore (scroll down for a link to the earlier report, which was based on a very narrow PR release).

So let’s set the record straight: Acquire enjoyed considerable success, including being named Best Digital Trading Team, Best Use of Performance (for Wellington Airport), Best Use of Gaming (for StudioCanal Level Up!) Best Buy Side Deal, plus a Highly Commended for Most effective Use of Data.

Acquire was also a finalist in the recent B&T Awards in Sydney.

“The targeting and media placement strategy was surgical and very relevant.”

Acquire ceo Chris Schultz said: “This is the second year in a row they have won the Drum award for innovation, best practice and operational excellence in programmatic.

“This is the beginning of our data journey and focus on client business goals – moving away from vanity metrics like cost-per-impression and clicks towards more data-driven campaigns.”

The judges said: “The targeting and media placement strategy was surgical and very relevant. A great mix of media channels that were unique based on audience segments, and a solid articulation of objectives and KPIs.

“It used a great strategy of looking at user attention to measure effective awareness, as opposed to pure reach. Not all reach is quality reach. The bidding at a cost per second, was the team thinking on their feet and ensuring they could measure ROI the best possible manner given limitations on the tracking front.”

Share this Post