ad2one signs new online ad intel site

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Auckland-based digital advertising sales company Ad2one has signed a partnership agreement with NZ online shopping intelligence site PriceMe for the rights to sell onsite advertising/programmatic, uncoupled data and audience retargeting across PriceMe audiences.

“There was no pitch in play,” said Ad2one NZ manager Mairi Herbert. “PriceMe ceo Henrik Johansson had been looking for a partner for quite some time, and our timing was good as we happened to approach him due to high demand from advertisers for price comparison sites to advertise on.

The partnership hinges on Ad2one’s proprietary software which provides website monetisation opportunities including email, programmatic, data and audience retargeting.

“This is a really exciting opportunity for Ad2One as it gives advertisers the chance to position and broadcast their message to educated purchase intenders at the perfect time of consideration,” said Ad2one NZ manager Mairi Herbert.

“With the data proposition we are able to continue to reach those purchase intenders and extend specific audience segments ensuring great targeting and minimal wastage on campaigns. We are very much looking forward to working together with PriceMe to bring these great opportunities to the NZ market”

PriceMe ceo Henrik Johansson said: “The Gravity4/Ad2One team possesses thorough industry expertise and the latest ad tech coupled with a drive to truly understand the needs of PriceMe’s users and retailers.

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