The Government has effectively taken a swipe at the NZ ad business by setting up something called the Computer Emergency Response Team (aka Cert), a state agency that is urging consumers to install adblocking software.
Cert’s main target is malware – but in promoting adblockers, it’s bound to make life tougher for news websites, which of course rely on ad income to drive their services.
M+AD and other ad-trade media are fortunate in that their target market – advertising companies – and adblocking software are unnatural bedfellows.
- Learn more here: www.cert.govt.nz
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