Adhesive PR retains Sony Electronics

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AUCKLAND, Today: Following a competitive pitch process, independent integrated agency Adhesive has been reappointed as the agency of record across New Zealand and Australia for Sony Electronics.

Having delivered creative communications campaigns for Sony Electronics over the past four years, Adhesive will remain the agency responsible for all public relations and influencer marketing across both markets.

Sydney-based Sony AUNZ events & PR manager Jamie Wong said: “We’ve always been impressed with Adhesive’s ability to deliver through-the-line integrated campaign ideas and maintain the day to day business.

“They continue to challenge the status quo and they’re passionate about delivering real commercial outcomes.

“During the tender, Adhesive pushed their creativity further with inspired ideas across both markets.”

“During the tender, Adhesive pushed their creativity further for Sony Electronics with inspired ideas across both markets.”

Adhesive NZ PR head Eleisha Balmer said: “Sony Electronics is one of those bucket list brands any agency would be happy to work with.

“It’s a household name, the products always impress and there is constant innovation.”

“Importantly though, even as a loved and trusted global leader in consumer electronics, the team understands the importance of finding new and creative ways to connect with our audience, locally.”

Adhesive’s clients include HMD Global (Nokia), Dyson, Seek, Allianz Partners and WW (formerly Weight Watchers).

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