Ad/media blackout as Thais mourn Bhumibol

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BANGKOK – With Thailand at a standstill amid a public outpouring of grief for the death of its revered King Bhumibol Adulyadej, Campaign Asia-Pacific reports that ad agencies and media owners are scrambling to comply with media-blackout guidelines and adopting a wait-and-see approach “for the weeks and months to come”.

Regular programming on TV channels will resume after midnight on Friday but the only ads allowed will be house ads for the broadcasters themselves.

Media owners are closely monitoring guidelines issued by the National Broadcasting Telecommunications Commission. A UM Thailand memo obtained by Campaign Asia-Pacific (follow the link, below) gives an overview of the near-term impacts, including Youtube being shut down for seven days (although sources on the ground said this has not happened); newspapers, magazines and websites publishing in black-and-white only; and both digital billboards and lighting for static billboards being shut down.

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