AdRoll eases pathway to Instagram

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Global performance marketing platform AdRoll, with over 25,000 clients worldwide, has released The Performance Marketer’s Guide to Instagram

With half a billion users and 200,000 active advertisers, Instagram is expected to top US$3.2 billion in revenue this year. Fuelled by such high growth, Instagram is quickly becoming a channel that marketers can’t afford to ignore.

In recognition of the value AdRoll brings to its advertisers, the Martach company was awarded one of the first Instagram Ad Tech badges in March this year. The Performance Marketer’s Guide to Instagram aims to help advertisers of all sizes make the most of the highly visual social sharing platform.

The guide gives an in-depth look at the different types of ads available on Instagram – the specs and what they’re best for as well as a comprehensive list of dos and don’ts for all advertisers. The guide also showcases local and international case studies along with touching on attribution for the platform.

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