Adshel New Zealand has announced the commencement of phase four of its digitisation strategy, expanding the Adshel Live network with the deployment of an additional 60 screens, taking the national digital roadside network to 283 screens by late 2018.
Adshel NZ GM Nick Vile said: “Phase four offers advertisers greater scale and extended reach across New Zealand, further cementing Adshel Live as New Zealand’s largest digital roadside network.”
The 283 sites spread across Auckland, Wellington, Christchurch, Hamilton and now Tauranga, will deliver in excess of 3.5 million contacts (DTVs) per day once complete.
Vile said: “Phase four rollout commenced in March with 14 new sites already live in Auckland taking the Auckland network alone to 147 screens, delivering a whopping 2.5 million DTVs per day across the greater Auckland area.
“The rollout commenced in March with 14 new sites already live in Auckland taking that network alone to 147 screens.”
“The new locations will feature state of the art 75-inch, ultra-high definition screens capable of 4K content which adapt to the ambient light conditions, ensuring continuity of the quality display.
“Site selection has focused on maintaining the premium positioning of the network and supplementing the existing national footprint by delivering coverage in new suburbs and regions, adding to the reach and frequency of the network.
“Where possible sites have been placed in proximity to key retail and entertainment precincts, offering advertisers the opportunity to influence consumers path to purchase and reach New Zealanders where they live, shop, work or play.”
Phase four of the Adshel Live expansion will be complete by the end of 2018.
Adshel Street Furniture Pty Ltd is an HT&E company with bases in Sydney, Melbourne, Brisbane, Adelaise, Perth, Auckland and Wellington.
As a leading out-of-home media company, Adshel allows advertisers across Australia and New Zealand to connect, engage and influence commuters where they work, live, shop and play. Adshel is the most recognised name in street furniture, and a key player in the out-of-home media market, reaching 82%* of New Zealanders. (*Source: New Zealand Census)
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